Allianz appoints new Managing
Director for Personal Lines

Posted: 07 June 2023
serge raffard

Serge Raffard has been with Allianz since 2018 and is currently the group strategy, marketing, distribution officer and prior to this he was group strategy officer. In his time at Allianz, he has successfully led the development and roll-out of the company strategy and pushed the Allianz brand to become the world’s number one insurer in Interbrand’s Best Global Brands Ranking.

Prior to joining Allianz, he worked at a number of other companies including MetLife, McKinsey and JPMorgan.

Commenting on his appointment, Colm Holmes CEO of Allianz Holdings, said: “Serge is a fantastic addition to my leadership team and I have no doubt the expertise and experience he has brought to Allianz will aid our future success.

His significant insight, knowledge and successful campaigns engaging with Allianz customers globally as well as in the UK will be an asset to us. Serge has also led both the digital marketing and behavioural economics teams for Allianz Group and is passionate about delivering an exceptional customer experience.

His expertise means he’s in an excellent position to ensure we remain one of the best loved customer focused brands in the UK and maintain our position as a leading personal lines insurer.”

photo of colm holmes

Serge Raffard added:

“It’s a real privilege to be asked to lead this business and build on the success it has achieved over the many years. I’m extremely passionate about always doing what is right for our customers, having a trusted brand and ensuring we have empowered and motivated people.

In the UK, we’re incredibly fortunate enough to have all three and I look forward to working with Colm and the rest of my new colleagues to ensure we continue to go from strength to strength.”

Serge’s appointment is subject to regulatory approval.

The information contained in this press release relates to Allianz Insurance plc. Allianz Insurance plc is one of the largest general insurers in the UK and part of the Allianz Group.

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain.

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2021, over 150,000 employees achieved total revenues of 148.5 billion euros and an operating profit of 13.4 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below. 

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

No duty to update

The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.
*Including non-consolidated entities with Allianz customers.

Amy Yorston
PR Consultant
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