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Allianz welcomes FC Bayern footballer Harry Kane as global Allianz brand ambassador

Posted: 12 June 2024

A long-standing partner of FC Bayern football club, Allianz announces its partnership with professional footballer Harry Kane, MBE (Member of the Order of the British Empire), who will act as a global Allianz brand ambassador over the next years. Allianz and Kane will jointly work on global marketing activations to inspire the next generation.

Harry Kane is best known for world-class football, but he is also an active investor and an advocate for mental health. He launched the Harry Kane Foundation (HKF) in October 2022 with the long-term goal of transforming a generation’s thinking about mental health. 

The partnership with Kane underscores Allianz’s dedication to supporting team sports like football, which are as important as ever as societal stabilizer and health promoter for everyone, as well as to driving mental wellbeing initiatives among its staff and financial literacy in wider society.

Harry Kane, England captain and Bayern FC striker in the Bayern 2024/25 kit
“It is with great pleasure that we welcome world-renowned athlete Harry Kane to our brand ambassador program. Kane is a role model for many fans globally, particularly in Europe, the United Kingdom and Asia. As a new Allianz ambassador, Kane will help strengthen our brand appeal across all generations in the fan community – from younger, fully-digital fans to footfall-enthusiastic families – and encourage them to engage in sports and their personal finances,” says Bernd Heinemann, heading Group Strategy, Marketing and Distribution at Allianz SE. 

With Kane and his family living in Munich, where Allianz is headquartered, since joining FC Bayern München in August 2023, this partnership makes a perfect match: “Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together,” Harry Kane adds.

Harry Kane, a striker at Bundesliga club FC Bayern Munich and captain for the England national team, is a prolific goal scorer with strong link play. He is regarded as one of the best players in the world and one of the best strikers of his generation. He has scored 44 goals at FC Bayern Munich in the 2023/2024 season.

The more than 20 year-long successful partnership with FC Bayern ranges from the naming of the Allianz Arena to supporting the men's, women's and youth teams, as well as activations on digital and social media. In 2023, Allianz announced the extension of its successful partnership with Bayern FC until 2033 and only recently, Allianz became the sleeve sponsor of FC Bayern men’s team leveraging an innovative logo with an embedded QR code through which fans can participate in contests and activities.

The performance of the FC Bayern teams and the interest of millions of fans around the world has significantly contributed to our brand awareness and likeability. According to Interbrand, Allianz is the #1 insurance brand globally.

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance.

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.

* Including non-consolidated entities with Allianz customers.

**As of March 31, 2024.

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These assessments are, as always, subject to the disclaimer provided below.

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements.

Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz’s core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) adverse publicity, regulatory actions or litigation with respect to the Allianz Group, other well-known companies and the financial services industry generally, (iv) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (v) mortality and morbidity levels and trends, (vi) persistency levels, (vii) the extent of credit defaults, (viii) interest rate levels, (ix) currency exchange rates, most notably the EUR/USD exchange rate, (x) changes in laws and regulations, including tax regulations, (xi) the impact of acquisitions including related integration issues and reorganization measures, and (xii) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

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