We are delighted to be partnered with the most successful football club in Germany - FC Bayern Munich. For the 2024/25 season the Allianz logo with a special QR code will be on the sleeve of their new shirt.

allianz and fc bayern

For the first time in the Bundesliga history, the sleeve of the shirt will have a logo with a QR code on it that fans can use to access exclusive Allianz promotions.

For more than two decades, Allianz has had a partnership with FC Bayern Munich. The team's ground is called the Allianz Arena and we support their men's, women's and youth teams.

Through this long-running partnership, we are committed to preparing people for a better tomorrow through sport by strengthening teams, diverse and inclusive communities and future generations. 

We're a trusted partner of FC Bayern Munich who are the current German champions in women’s football. 

We are also partners of the FC Bayern Basketball club, one of the most successful basketball clubs in Germany.

bayern shirt 2024
Every 100th shirt purchase can win
From 6 May, the 2024/25 shirt can be purchased online, in FC Bayern stores and from adidas. Via the dedicated Allianz x FC Bayern Hub accessible via the QR code, Allianz will continiously offer FC Bayern fans added value with exclusive national and international promotions.
Every 100th shirt buyer who registers via the QR code on the website has the chance to get their shirt purchase price back. This applies to all shirt purchases for the 2024/25 season until 12 May 2025 in the FC Bayern Online Store or the FC Bayern Stores.
Bayern Munich women's team presentation 2023-24

Trusted partner

As the most successful club in Germany and one of the world's best football teams, the partnership with FC Bayern Munich allows us to extend our global presence while strengthening our local roots.

The partnership began in 2000 and has become increasingly visible since the opening of the Allianz Arena in 2005.

Allianz Arena in red at night