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Allianz ranked world's #1 insurance brand

Posted: 21 November 2023

For the fifth year in a row Interbrand have ranked Allianz as the world’s number one insurer in their Best Global Brands Ranking. With a global brand value topping 20.85 billion US dollars for the first time, Allianz has moved up three places to #31– among the fastest growing global brands.

According to Interbrand Allianz’s global brand value has increased by 11.5% in the last year. This is due to success in metrics including financial stability and growth, delivery for customers and care for employees. Across the world 159,000 employees, 116,000 agents and 100,000 brokers support 122 million customers across 70 markets under a global one brand strategy.
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Most recently the strategic focus has been on simplifying brand experience for business customers including the rebrand of Euler Hermes to Allianz Trade in 2022 and the formation of Allianz Commercial bringing together the global and local Mid-Corporate and Large-Corporate insurance businesses under one strategy to serve the smallest traders to the largest multinationals.

Allianz also set out to make the brand more tangible and build trust through dedicated global customer experience initiatives and by acting on customer feedback. For example Allianz helped customers in Germany prepare severe weather events through an AI alert.

Allianz’s strong position in the ranking is also based on the wide range of range of well-established partnerships and sponsorship activities that continue to create real-life touchpoints and strong brand-experience moments. The Allianz family of stadiums, the global partnership with the Olympic and Paralympic Movements, and many local initiatives such as the Allianz Sports Fund (where UK brokers can nominate local clubs and societies) have a positive impact on brand awareness and sentiment.

The focus hasn’t all been on sport however, with initiatives to help children impacted by disasters and the global financial literacy study also recognised by Interbrand as a few of the many examples of the brand impacting communities in a positive way.

Colm Holmes, CEO Allianz Holdings, UK, commented: “This is an exciting announcement and demonstrates that Allianz is a global powerhouse. In such a competitive market we understand the importance of having a brand that people can recognise and trust.

“We have a long history in the UK and I’m proud of the impact we have in business and society. Congratulations and thank you to all our people for living our values and supporting our customers every day.”

colm holmes

Bernd Heinemann, Group Strategy, Marketing and Distribution Officer at Allianz SE: “Our position in the Best Global Brands ranking is the strongest ever. This affirms the growing strength of the Allianz brand and the trust bestowed upon us by customers, agents and brokers, business partners, and employees.

“Being the #1 insurer is just the beginning. Allianz is looking beyond the industry and aspires to compete with the world’s most valuable brands. In this league, all players have one thing in common: a deep understanding of the value their brands bring to their businesses.” 

1) More details on Allianz's brand strategy are available on

2) Interbrand Methodology

Interbrand has over 30 years of experience delivering brand valuation analysis, having designed, and led the world’s first brand valuation in 1988. Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.

There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:

  • The financial performance of the branded products or services
  • The role the brand plays in purchase decisions
  • The brand's competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future.

In this decade of possibility, brands that aspire to true leadership must not only deliver exceptional experiences for their customers, but are increasingly expected to act with integrity, doing the right thing by people and planet. This is why Interbrand has further integrated the role and impact of a brand’s environmental, societal and governance activities into its methodology for the measurement of the strength and value of a brand.

For the complete top 100 ranking, visit

For further information please contact:

Allianz Group:

Lauren Day Tel. +49 89 3800 3345 Email:

Florian Amberg Tel. +49 89 3800 15924 Email:

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with more than 122 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life, and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 706 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2022, over 159,000 employees achieved total revenues of 152.7 billion euros and an operating profit of 14.2 billion euros for the group***.

* Including non-consolidated entities with Allianz customers.

** As of September 30, 2023.

*** As reported – not adjusted to reflect the application of IFRS 9 and IFRS 17.

These assessments are, as always, subject to the disclaimer provided below.

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

No duty to update

The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.

Amy Yorston
PR Consultant
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