allianz blue flags

World's #1 insurance brand Allianz boosts presence in UK consumer market 

Posted: 14 March 2024

Global insurance giant Allianz is today bringing the world’s number one insurance brand to individual consumer motorists in the UK.

The move by Allianz, which has more than 125 million* customers in nearly 70 countries, reflects its growing ambitions in the UK personal lines insurance space, and will boost consumer awareness of a highly-trusted and globally-recognised brand.

Today’s change is the first in a series of strategic advances for the Allianz brand in the UK. It involves a rebrand of Allianz’s popular existing digital motor insurance business Flow, which is now called Allianz.

Serge Raffard, Managing Director at Allianz Personal, said:

“Allianz already has an enviable reputation in the UK business world as a leading commercial insurer and we are now delighted to share our brand with UK motorists.

“This is part of a wider strategic vision to bring more of Allianz to the UK, to show how our global strength and depth of experience can help secure people’s futures. Our ambition is to shape ideas into innovative solutions that help us care for our customers, and to always deliver the best service possible.”

Serge Raffard, Managing Director at Allianz Personal

Allianz car insurance is a digital insurance solution that consumer motorists can buy direct and on price comparison websites.

Customers can personalise their cover at a time that suits them, with admin-free mid-term adjustments. Extras such as motor legal expenses and guaranteed hire car are included as standard. The popular product is 5* Defaqto rated and has been voted ‘excellent’ on Trustpilot.

Serge Raffard added:

“What is exciting for current and future customers is that we are leveraging the scale and global clout of the Allianz brand. We have an exciting summer ahead and our role as Worldwide Insurance Partner of the Olympic and Paralympic Games will help further build Allianz as a trusted household name.”

In addition, LV= Broker will rebrand to Allianz in May 2024. Allianz already has a very strong presence in the UK commercial broker market having won Broker Partner of the Year at The British Insurance Awards last year. It serves over 2000 UK brokers with products and services ranging from SME through to large corporates and specialty.
* Including non-consolidated entities with Allianz customers. Update: March 7, 2024 (release of the Annual Reports 2023)

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 737 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.

* Including non-consolidated entities with Allianz customers.

**As of December 31, 2023.

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This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements.

Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz’s core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) adverse publicity, regulatory actions or litigation with respect to the Allianz Group, other well-known companies and the financial services industry generally, (iv) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (v) mortality and morbidity levels and trends, (vi) persistency levels, (vii) the extent of credit defaults, (viii) interest rate levels, (ix) currency exchange rates, most notably the EUR/USD exchange rate, (x) changes in laws and regulations, including tax regulations, (xi) the impact of acquisitions including related integration issues and reorganization measures, and (xii) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

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