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Allianz retains No 1 insurance brand ranking

Posted: 20 October 2020
  • For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking.
  • Allianz is also among the Top 40 Best Global Brands.
  • In just ten years, Allianz has moved from 67th place in 2010, to 39th place with a brand value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s valuation increased by 7 percent despite the crisis.
  • Within the UK, our partnership with the ParalympicsGB help make our brand visible to millions of people. Our Allianz Experts brand campaign also strengthens our brand across the broker audience communicating our wide range of expertise across a number of areas providing confidence in an uncertain world.
  • Gabriele Tischler, director of Market Management and Brand at Allianz Insurance said:
  • “We’re delighted to be the number one insurance brand in the world. Customers and business partners are at the heart of everything we do and this commitment generates considerable loyalty towards the Allianz brand.
  • “We could not achieve this level of brand performance without providing an excellent service to our customers when it matters so the Interbrand rating is a significant achievement for the business.”
  • Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification.
  • To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.
  • For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, please visit Interbrand - Best Global Brands.
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