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Allianz retains No 1 insurance brand ranking

Posted: 20 October 2020
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  • For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking.
  • Allianz is also among the Top 40 Best Global Brands.
  • In just ten years, Allianz has moved from 67th place in 2010, to 39th place with a brand value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s valuation increased by 7 percent despite the crisis.
  • Within the UK, our partnership with the ParalympicsGB help make our brand visible to millions of people. Our Allianz Experts brand campaign also strengthens our brand across the broker audience communicating our wide range of expertise across a number of areas providing confidence in an uncertain world.
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  • Gabriele Tischler, director of Market Management and Brand at Allianz Insurance said:
  • “We’re delighted to be the number one insurance brand in the world. Customers and business partners are at the heart of everything we do and this commitment generates considerable loyalty towards the Allianz brand.
  • “We could not achieve this level of brand performance without providing an excellent service to our customers when it matters so the Interbrand rating is a significant achievement for the business.”
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  • Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification.
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  • To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.
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  • For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, please visit Interbrand - Best Global Brands.


The information contained in this press release relates to Allianz Insurance plc. Allianz Insurance plc is one of the largest general insurers in the UK and part of the Allianz Group.

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain.

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below. 

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

No duty to update

The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.
*Including non-consolidated entities with Allianz customers.

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