Allianz Commercial to appoint 30
underwriters as part of new programme
to support independent brokers

Posted: 30 November 2022

Three levels of bespoke broker support

An accelerator programme available to fast-track high potential independent brokers

Thirty new branch-based underwriters to be recruited

In a move to further support independent brokers Allianz Commercial has launched a new model to provide a consistent, yet tailored approach to broker relationships. Brokers will be segmented into three tiers - identified as Broker Partners, Prime Partners or Strategic Partners - and each will receive a unique package of support.

All three segments have at their core the key elements
that brokers expect from an insurer, namely:

  • speed of underwriting
  • quality of service
  • strong relationships
  • competitive pricing
  • flexible underwriting and cover
  • customer focus

Alongside this, the newly created Allianz Accelerator programme is available for selected high potential independent brokers to support mutual growth.

Products, services and campaigns will be aligned to brokers’ requirements to support them with their own growth ambitions and customer servicing whilst building and rewarding loyal relationships.

Accelerator brokers will have access to enhanced relationship opportunities, trading benefits and business support to help them grow. This includes structured monthly engagement, access to branch and relationship building events, broker training and specific remuneration.

mike thomas

Talking about the new programme, Mike Thomas, distribution director for Allianz Commercial said:

“As the market continues to evolve and face up to new challenges, we believe that the best way to support independent brokers is to further tailor our offerings to their specific needs and provide excellent service at a local level. The new Prime Partners and Broker Partners segments now have clearly differentiated support across relationship management, trading and business support.

“This approach builds on our existing broker promise, ‘Strong Partners for What’s Ahead’ but reflects a more refined differentiation of our benefits offering. The Accelerator programme is an exciting opportunity for us to get closer to our broker partners and the significant investment in new underwriters will help to broaden our capacity. Designing this new model around feedback from brokers means that we can build our relationship around what matters most to them”.

In the coming weeks, Allianz will be identifying and meeting with Accelerator brokers to agree targets and a three-point strategy plan to achieve them. There will also be practical local support provided including more frequent local training and business events, a new round of the Allianz Broker Apprenticeship programme and broker access to Allianz’s facilities and meeting spaces for their own events and business meetings.

Accelerator brokers are also invited to be part of Allianz’s Insight Community, with the opportunity to get involved in research projects and help co-create Allianz’s products and market offerings.


The information contained in this press release relates to Allianz Insurance plc. Allianz Insurance plc is one of the largest general insurers in the UK and part of the Allianz Group.

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain.

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2021, over 150,000 employees achieved total revenues of 148.5 billion euros and an operating profit of 13.4 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below. 

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

No duty to update

The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.
*Including non-consolidated entities with Allianz customers.

Get notified as soon as we issue a new press release: