allianz kidzone partnership t-shirt with a lifeguard

Allianz becomes new KidZone partner

Posted: 06 July 2023
The initiative, which has been running for 16 years, seeks to protect and reunite lost children or vulnerable adults with their families across the busy coastline throughout peak summer.

The scheme provides essential support to the seafront team working in conjunction with Royal National Lifeboat Institution (RNLI) and Dorset Police. Visitors will be able to collect free wristbands from specially trained Allianz KidZone volunteers, BCP Seafront Staff or RNLI Lifeguard Towers.

Their location, for example Durley Chine, and their parent or guardian’s phone number will then be written onto the band and in the event children or vulnerable adults get separated during the day, staff will be able to reunite them with their friends and family.

allianz kidzone banner in bournemouth

Over the years, the scheme has reunited hundreds of children and vulnerable adults who have become separated from their parents, guardians or carers.

Last year alone, over 80,000 wristbands were distributed and around 350 lost children or vulnerable adults were reunited in an average of just eight minutes.

photo of heather smith

Discussing the new partnership, Heather Smith, Managing Director of Retail at Allianz, said:

“We are really pleased to be partnering with BCP Council and supporting what is an incredibly valuable initiative that directly supports the local community.

“Our business has a strong heritage in the area and we know all too well the importance of ensuring that what we care about is kept safe, so to be able to continue running KidZone is something we are incredibly proud to be helping with.

“People visiting the beach this summer can look out for Allianz KidZone signs and pick up a wristband from the Allianz KidZone, BCP seafront staff or RNLI lifeguard towers.”

Councillor Millie Earl, Deputy Leader of BCP Council and Portfolio Holder for Connected Communities, commented:

“The KidZone initiative plays an important role in improving safety for children and vulnerable adults who visit our beaches and has proved a massive success since its launch in 2007.

“The summer of 2023 looks set to be extremely busy, which can increase the risk of people becoming separated. As such, we are delighted to be running the KidZone initiative again this year in partnership with Allianz, who share our unreserved commitments to beach safety and welfare.”

Chief Superintendent Heather Dixey, BCP and Seasonal Demand Commander for Dorset Police, added:

“The scheme is fantastic in helping council officials to reunite lost children and vulnerable adults on the beach with their families and carers. Sadly, we see a significant number of people reported missing on our busy beaches throughout the summer period, which can be a frightening experience for everyone involved.

“We would encourage parents and carers to collect an Allianz KidZone wristband, write their phone number on it and take a picture of their loved ones that morning, so there is an accurate and up-to-date image of the person and what they are wearing should they happen to wander off.

“Please ensure you contact the beach rangers, RNLI Lifeguard towers or police as soon as possible if someone goes missing.”

The beaches listed below are operating Allianz KidZone this summer. Parents and Carers are advised to visit a participating beach and locate themselves close to an RNLI Lifeguard Tower, in case they require assistance. 

Bournemouth: Alum Chine, Durley Chine, Bournemouth West, Bournemouth East, Bournemouth Far East (multi-coloured huts), Boscombe West, Boscombe East, Manor Steps, Fisherman's Walk, Southbourne.

Christchurch: Avon, Friars Cliff, Highcliffe.

Poole: Sandbanks, Shore Road, Branksome Chine.

For more information on Allianz KidZone, visit: Allianz KidZone Bournemouth - Bournemouth

For guidance on beach and water safety, visit: Lifeguards and beach safety (

The information contained in this press release relates to Allianz Insurance plc. Allianz Insurance plc is one of the largest general insurers in the UK and part of the Allianz Group.

About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain.

About Allianz

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2021, over 150,000 employees achieved total revenues of 148.5 billion euros and an operating profit of 13.4 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below. 

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

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The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.
*Including non-consolidated entities with Allianz customers.

Kaidee Horton
Head of Corporate Communications, LV= General Insurance

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