Allianz Sponsorship

The Allianz Group supports top-class sporting events at both the national and international levels.

The Allianz Arena and the Family of Stadia

The Allianz Arena is Germany’s best-known football stadium and in May 2012 hosted the European Champions League final between FC Bayern Munich and Chelsea. Allianz has been partner to this stadium since its opening in 2005, and is proud that the venue is extremely modern, both from a customer-friendliness and safety point of view. There are special support systems for people in a wheelchair or for blind fans.

In February 2012, the Sydney Football Stadium was officially renamed Allianz Stadium. The stadium is an internationally recognised sports and entertainment facility which caters for hundreds of thousands of spectators who come to see Rugby League, Rugby Union, Football and concerts.

On 23 July 2012, it was announced that the future sports stadium in Nice will be called the Allianz Riviera. The stadium will have a 45,000-seat capacity in concert layout and will host several matches in the Euro 2016 championships. The stadium will also offer an extensive and varied program with sporting and cultural events, concerts and shows and will be home to the National Sports Museum.

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Formula One™

Allianz has been involved in Formula One™ motor racing since 2000 and the company stepped up a gear in 2007 to become "Global Partner of Formula1". For the world’s largest car insurer, F1 is an excellent platform to reach millions of motor fans throughout the season with the "Drive Safely" message. Allianz is the first company to have branded the Safety and Medical Car in F1.

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Paralympics

Allianz is the first International Partner of the Paralympic Movement and supports athletes all over the world on their way to the Paralympics.

In the UK, we’re partnering with the British Paralympic Association and this year our focus is to back our ParalympicsGB team on the road to Rio. The GB team is one of the strongest and fits well with our other sponsorship of sporting champions, such as Saracens and Lewis Hamilton.

The British Paralympic Association has a vision to inspire a better world for disabled people through sport and we’re excited to be supporting them in that ambition. But this is about more than sponsorship for us – it inspires us to keep improving our offering as the insurer of choice to a broad community, both as an employer and through our products.

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Golf

In 2009 Allianz agreed a unique, global partnership with St Andrews Links Trust, also known as the ‘Home of Golf‘. Golf has been played at the Links on the east coast of Scotland for 600 years, and the courses have been the setting for some of the sport’s most memorable moments. Allianz also works with a number of top professional golfers, including Ryder Cup winner, Paul McGinley.

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Visit Allianz Sponsorship website

Saracens Rugby

Find out more about Saracens Rugby here

In July 2012, Allianz and Saracens rugby club entered into a long-term partnership agreement that represents a landmark for club rugby in England. Allianz is the main club sponsor and the innovative north London club’s new home ground in Hendon will be named Allianz Park.

Saracens are established as one of the leading professional rugby clubs in England, having reached the Premiership play-offs in each of the past three seasons, becoming champions in 2011.

Allianz Park, hitherto known as the Copthall stadium, will become a unique venue for Premiership rugby, athletics and community sport. Incorporating an artificial turf pitch and an indoor training area, the new stadium will become a genuine community sports hub, used every day of the year and made available free of charge to local schools.

On Saracens match days, Allianz Park will combine the very latest technology in giant screens, sound systems and wireless technology with a traditional warm rugby welcome to create one of the most comfortable and spectator-friendly stadiums in European rugby.

The sponsorship deal with Saracens involves the following Allianz Group companies based in the UK: Allianz Insurance, Allianz Global Corporate and Specialty, Mondial Assistance (shortly becoming Allianz Global Assistance), Allianz Global Investors and Euler Hermes.

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