Confidential information includes anything from bank account details and addresses to CCTV footage.
In creative industries, such as film production or literature publishing, if IT systems are breached and data is taken, work might be leaked before official release and pirated. This can mean lost revenue, so good data management is just as relevant for a recording studio as a financial services company.
Research and development work, if lost or stolen, might cause your business significant disruption, or to lose its competitive edge in the market and miss out on sales.