Lightfoot gives drivers real-time, in-cab coaching together with an online platform with competitions and incentives to reward their better driving.
Lightfoot’s effectiveness comes through the use of three basic components to bring genuine, lasting behavioural change. The unique combination includes:
- Technology – Lightfoot communicates with the engine via the on- board diagnostics port and constantly measures how efficiently the car is being driven.
- Psychology – Lightfoot gives the driver real-time verbal and visual nudges exactly when they need to adjust their driving style.
- Motivation – Lightfoot turns efficient driving into a competition with scores, league tables, incentives and rewards for better driving.