CIE Warning Letters

Posted on: 15 November 2012

CIE warning letters reach half a million sent

The Continuous Insurance Enforcement (CIE) law to tackle uninsured motoring reached its one year anniversary in June and on 21 August 2012 saw the 500,000th Insurance Advisory Letter (IAL) sent out. More than 170,000 Fixed Penalty Notices have been issued by the DVLA in this time.

Under the scheme it is an offence to be the keeper of an uninsured vehicle that has not been declared off road. The DVLA database is cross-checked with the Motor Insurance Database (MID) and an IAL is sent to the vehicle keeper to alert them that no insurance record can be found and will result in penalties and fines if no action is taken.

Research carried out after the new law was rolled out last year, revealed that while the general awareness of the legislation is good (65%), there is still more than a third (35%) of adults stating that they ‘definitely don't know' about the change in law. The survey also highlighted that almost half of 16 – 24 year olds (46%) are unaware of the change in law. As a result, the awareness campaign has been broadcast again across national television and on radio during summer.

The campaign reminds motorists that they can check that their vehicle is appearing as insured on the Motor Insurance Database at askMID.com and highlights that "the DVLA already has”.
Advertisers use ‘impacts' as a measure of audiences at specified times. As we near the end of the advertising period, to date, the CIE awareness campaign has delivered over 88 million impacts on TV and radio combined; 5 million above the amount originally forecast. In this time, almost 3 million hits have been recorded on askMID.com, with over 40% recorded as new visitors to the site.

Alongside TV, radio and online banner advertising, MIB has also established a Facebook ‘Drive Insured' fan page aimed at encouraging the public to pledge their support and join the fight against uninsured driving at www.facebook.com/driveinsured. The campaign activities are aimed at improving awareness generally but also more specifically in key regions, such as the West Midlands and West Yorkshire as well as with younger motorists.  

Ranking

Postal district

Approximate postal district name

Police area

Index

1

B 9

Bordesley, Birmingham

West Midlands

7.85

2

B 10

Small Heath, Birmingham

West Midlands

7.01

3

BD 9

Fritzinghall and Heaton, Bradford

West Yorkshire

6.55

4

B 18

Winson Green, Birmingham

West Midlands

6.52

5

BD 8

Whitefield, Bradford

West Yorkshire

6.47

6

M 12

West Gorton, Manchester

Greater Manchester

6.45

7

B 8

Saltley, Birmingham

West Midlands

6.24

8

B 11

Tyseley, Birmingham

West Midlands

5.99

9

B 21

Handsworth, Birmingham

West Midlands

5.83

10

B 6

Aston, Birmingham

West Midlands

5.68

11

BD 3

Barkerend, Bradford

West Yorkshire

5.61

12

B 12

Balsall Heath, Birmingham

West Midlands

5.36

13

HX 1

Town centre, Halifax

West Yorkshire

5.32

14

B 19

Lozells, Birmingham

West Midlands

5.13

15

B 66

Smethwick, Birmingham

West Midlands

4.92

16

B 7

Nechells Park, Birmingham

West Midlands

4.79

17

N 18

Upper Edmonton, London

Metropolitan

4.74

18

WV 2

All Saints, Wolverhampton

West Midlands

4.71

19

BD 7

Great Horton, Bradford

West Yorkshire

4.69

20

M 8

Cheetham Hill, Manchester

Greater Manchester

4.67

All Claims with an Accident Year 2009 to 2011
Index is designed to represent how over-, or under-, represented the number of claimants in a postcode area is against the national average. 1.0 is the average therefore the higher the number, the more over-represented the region is, and below 1 is under-represented.

*Research conducted by Linstock Communications on behalf of MIB across 2,050 UK adults between June and July 2012 in West Midlands and West Yorkshire.