50 Million Cars – The back story

50 Million Cars – The Allianz connection

Allianz offers flexible car insurance solutions to meet individual customer’s needs, wherever they are; Allianz is chosen by over 50 million motorists worldwide to cover their cars. Allianz was founded in 1890 in Munich, which is located near to some major car manufacturers. This proximity has led to Allianz having a close association with the automotive industry and to developments such as Allianz operating its own Crash Test Centre and becoming an official global partner to F1™.


Allianz Crash Test Centre

  • The Allianz Centre for Technology (AZT) was founded as a full subsidiary of Allianz in Berlin in 1932. It has built an 80-year reputation as a successful accident and damage research institute. Initially providing successful Risk Management as well as accident and damage research in industrial technology, the AZT extended its program to cover vehicle technology in 1971.
  • In 1976, the AZT played a pivotal role in making the wearing of seatbelts compulsory.
  • The centre now conducts more than 90 crash tests per year to improve passenger protection, traffic safety for cyclists, motorcyclists and pedestrians.

Find out more about the Allianz Crash Test Centre


The Allianz Genius Safety Prize

  • The Allianz Genius Safety Prize is awarded annually by Allianz for technological developments in the automotive industry that have already been implemented and that help to make traffic safer. The innovation must have shown a lasting decrease in the frequency and severity of accidents.
  • Allianz established the award in order to increase road safety awareness and to motivate car manufacturers to optimize their products by installing innovative safety systems.

Find out more about the Allianz Genius Safety Prize


Allianz and F1™

  • As the world’s leading car insurer with more than 50 million motorists covered globally, Allianz feels a clear responsibility to communicate key safety messages to a worldwide audience.
  • As visible testaments of its commitment to road safety, Allianz have their logo on the F1™ pit lane, the Official F1™Safety Car and Medical Car, which are key safety symbols in Formula One. As part of the team partnership with the MERCEDES AMG PETRONAS Formula One™ team, the Allianz logo is also placed on the driver’s safety belt and the driver’s head and neck support system (HANS).
  • The F1™ Safety Car is deployed if an accident happens on the track which is not serious enough to suspend the race. All the cars then have to slow down and form a queue behind the Safety Car, with no overtaking, until the incident is cleared.
  • In the 1960s and 1970s, every tenth motorsport accident was fatal. Although the number of accidents per race has increased since then, mainly due to higher speed, serious injuries have drastically decreased through the sport's committed approach to safety innovation.
  • To illustrate the importance of driver concentration to safety, Allianz have developed an app where you can race against MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg while he tries to distract you. The Allianz Drive Master app is designed to emulate the increasing distractions in modern day driving: Drive Master App on Facebook

Find out more about Allianz and F1 here